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We design, develop, market, merchandise and distribute arts, crafts, scrapbooking and complementary products to satisfy consumer needs. We seek to be the #1 provider of these products primarily to mass market retailers and wholesalers in North America and overseas customers. We distinguish ourselves with innovation and creativity, industry experience, the ability to anticipate and meet customer needs, breadth of product offering, quality/value of products and an entrepreneurial and
professional environment that is unique in the industry.