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Autumn Leaves

Autumn Leaves is one of the preeminent design forces in the scrapbooking and papercrafting arena. This design-driven company includes fashion-forward printed papers, stickers, embellishments, rub-ons, the best selling line of “Designing With” books and a constantly expanding range of products to suit the marketplaces ever changing demands. From the vintage-inspired line of Foof-a-la to the trend setting Mod brand and the Artistic Expressions collection of transparent overlays; artistry is fundamental. Innovation which not only meets but exceeds the customer’s expectations is the norm for Autumn Leaves. The Fall 2005 acquisition of Autumn Leaves brings unique proprietary designs and brands which will significantly expand Creativity Inc’s offerings in paper crafting and scrapbooking for all our customers.

Blue Moon Beads

The Blue Moon Bead® designers travel the far, reaching corners of the globe for hand-crafted exotic beads that turn ordinary craft customers into jewelry designers. Blue Moon Beads® was founded, by Elizabeth Ward, who in 1989, started importing temporarily strung pearls. In 2002, Blue Moon Beads® was acquired by Creativity where Ms. Ward’s commitment to delivering high quality jewelry-making products at affordable prices with an attention to detail is maintained. Over 2,000 unique products produced in China, India, The Czech Republic, Japan and the USA are made from a wide variety of materials including glass, semi-precious stones, porcelain, polymer clay and metal. Products include art glass beads, faceted glass beads, pendants, seed and bugle beads as well as gold-filled and sterling silver findings. The year 2006 marks the expansion of Blue Moon Beads® into a line of ancillary products ranging from ergonomically engineered tools to a collection of jewelry making kits with step-by-step directions that will provide new merchandising opportunities for traditional and non-traditional bead retailers; Blue Moon Beads® has rapidly grown in to the leading bead resource in the industry. Blue Moon Beads® maintains a full inventory of every item in the catalog to ensure rapid fulfillment of orders.

Crop In Style

Crop In Style® was founded in 1997 and quickly became the market leader by making the act of being creative more enjoyable through organization. Crop In Style® mastered the challenge of organizing the multitude of scrapbooking, beading and crafting materials for crafters and artists both in their homes and on the road. The collection of premium quality, durable, innovative products earned Crop In Style® the leading market share, numerous awards and highest brand recognition in the industry. The sophisticated designs are positioned in the market to attract the committed crafter with a growing range of products to serve the beginning and intermediate crafters. Creativity acquired Crop In Style® in 2002.


DMD® was founded in 1996 and quickly launched its Paper Reflections® brand which was one of the first brands with cardstock in the marketplace. From the basic collection of core colors, the Paper Reflections® brand expanded to print products in virtually every paper category from card stock to gift bags and tissue paper; with a breadth and depth of colors, shapes and textures for the scrapbooking, card making and party market. DMD® provides the perfect foundation for creative consumers to adorn and personalize. By studying the marketplace, watching trends and maximizing both domestic and international manufacturing and sourcing opportunities, DMD® is able to bring the right product to market at the right time. Warehousing product in Arkansas and Southern California insures rapid turnaround and superior customer service to businesses of all sizes. Creativity acquired DMD® in 2002.

Westrim Crafts

Over fifty-five years ago Western Trimming Corporation was founded to supply the movie industry with sequins, trimmings and costume jewelry. Over the years, the company now known as Westrim® Crafts has evolved, expanding its product assortment to meet the changing needs of the market. Westrim® now sets the standard with a depth and breadth of product that can be customized to suit every customer’s merchandising needs. In 2003 we launched the astoundingly successful line of Paper Bliss®, which has become one of the most identifiable brands of embellishments in the scrapbooking market. Whether it is beading, jewelry making, craft-kits for kids or scrapbooking accessories, our savvy product development group and inspired design team are always in the vanguard. Our purchasing group has been singled out for the development and implementation of state of the art technologies and resource planning systems. Our partnerships with customers and foreign and domestic vendors span decades; enabling us to serve everyone from independent retailers through a respected distributor base and international retail conglomerates with equal alacrity.